CAC Calculator
Calculate your Customer Acquisition Cost with multi-channel breakdown and scenario comparison. Free tool to optimize your marketing spend and growth strategy.
Customer Acquisition Cost
Enter your data to calculate CAC
Basic Calculator
Enter your monthly marketing and sales costs plus customers acquired
Channel Breakdown
Track CAC by acquisition channel to identify your most efficient sources
Paid Advertising
Organic (SEO/Content)
Referral
Social Media
Other
Advanced Metrics
Add optional data to unlock deeper insights
Industry Benchmarks
Compare your CAC against industry averages. Benchmarks vary by business model, target market, and growth stage.
| Industry | Excellent CAC | Average CAC | Poor CAC | LTV:CAC Target | Payback Period | 0
|---|---|---|---|---|---|
| B2B SaaS | <$150 | $205 | >$300 | 3:1 - 5:1 | 12-18 mo | 0
| E-commerce | <$50 | $86 | >$150 | 3:1 - 4:1 | 6-12 mo | 0
| B2C SaaS | <$100 | $134 | >$200 | 3:1 - 4:1 | 8-14 mo | 0
| Marketplace | <$120 | $158 | >$250 | 3:1 - 5:1 | 10-16 mo | 0
| B2B Services | <$200 | $315 | >$500 | 4:1 - 6:1 | 14-24 mo | 0
Note: Benchmarks are general guidelines and vary significantly based on:
- Company stage (seed vs. growth vs. enterprise)
- Target customer segment (SMB vs. mid-market vs. enterprise)
- Product complexity and price point
- Geographic market and competitive landscape
Sources: ProfitWell SaaS Benchmarks, FirstPageSage Industry Reports, Pacific Crest SaaS Survey, OpenView Partners
How to Use This CAC Calculator
Enter Your Costs
Input your monthly marketing and sales expenses, plus the number of new customers acquired. Be comprehensive - include salaries, tools, and all related costs.
Break Down by Channel
Track CAC by acquisition source to identify your most efficient channels. See exactly where to invest more and where to cut back.
Compare Scenarios
Model different strategies side-by-side. Test budget reallocations and optimization ideas before committing resources.
Understanding Your CAC Results
CAC Health Indicators
- Excellent (<$100): Highly efficient acquisition, common in viral products or strong word-of-mouth
- Good ($100-$200): Healthy CAC for most B2C and SMB-focused businesses
- Fair ($200-$300): Acceptable for higher-value B2B products with strong LTV
- High (>$300): Should be paired with very high LTV and long customer lifetimes
Key Metrics to Monitor
- LTV:CAC Ratio: Target 3:1 or higher for sustainable growth
- Payback Period: Aim for 12 months or less to maintain healthy cash flow
- Channel Efficiency: Identify and double down on your best-performing channels
- Trend Over Time: CAC should decrease as you optimize your funnel